Surely, you’ve caught on by now. Video is imperative for the success of your business these days. Your customers expect it.
Depending on your business, you may need two or three key marketing videos or hundreds of explainers, tutorials, and product demos. This thought may prompt the question, “Should I hire an in-house video team or outsource it to a freelance video production studio?” We can help with that.
Here are 6 benefits of outsourcing your video rather than hiring an in-house video production team.
1. Too much strategy stifles creativity.
You and your employees live and breathe your product or service. Your brain is bogged down with the latest bug in your software, the newest trend on the runway or that property that just went on the market. Freelance videographers work with a variety of clients from myriad industries, gather inspiration from the field and have to be the best to survive. In-house teams do not.
An in-house video team that attends weekly company meetings often get less and less able to distinguish what the customer needs to hear and how they want to hear it. What they think is cool, exciting and important may not resonate with the customer. Video content that should be cinematic, fun and engaging can quickly turn into a stale seminar on film.
Your job as a business is to develop a detailed video marketing strategy and wrap it in a neat little box. A worthy freelance video creative is going to rip it apart, chose the most important parts and turn your buzzwords and internal messaging into a story that engages and converts people completely unfamiliar with your mission. Freelancers think like customers. In a sense, they are.
2. Video equipment is expensive.
Depending on the lifespan of your business, it may be difficult to find $10,000-$30,000 in your budget to invest in the cameras, mics, lighting, computers, and software it takes to shoot and edit high-quality video content.
Many freelancers go into debt to buy new, state-of-the-art equipment in order to produce the best content possible and be at the top of their field. While they may have to tack on a little more to the project price to make their investment worth it, consider it a small rental fee you pay to use something you probably can’t afford.
3. Negotiable pricing.
Contrary to a salaried employee, who will cost the same for a small or large project, a freelance team will negotiate the price depending on the time, resources and equipment they use. Not all projects will involve giant rigs and professional actors and they’ll be priced accordingly. Paying a salaried employee on top of everything else they require (see below), will end up costing you more in the long run.
4. Payroll baggage.
Bottom line, an employee’s salary isn’t the only thing you have to worry about. Freelancers own all of their own equipment, pay for their own training, find their own insurance and work on an as-needed basis.
When you hire an in-house video team you also have to worry about:
- Vacation/sick time
- All the time they’re not spending on your video content
- Resources (office/studio space, computer, etc.)
5. Location, location, location.
Cleanup is a breeze with a freelance video team. If you are a startup in a small office, it may be tough to sacrifice that perfect conference space to an in-house team. Freelancers often have their own studios or are professional location scouts who have connections to prime people and places in your city or town.
6. Rebranding or moving forward.
When you lock into an in-house video crew, you’ve also locked yourself into a style and creative philosophy. If your employees were chosen well, this may serve you for a number of years. All brands, however, go through metamorphosis. Or at least they should.
When it’s time to rebrand or rethink your strategy, it may be difficult to get new and inspired work from someone who has been with the company for a number of years. We hate to say it, but it’s easier to break up with a freelancer than it is a salaried employee.
As you’re weighing your options, remember that freelancers are more cost effective, more inspired and are the best professional FWB you’ll ever have.