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Marketing

Comedy and Content Marketing: A Love Story [Video]

There’s a reason just as many people talk about the Super Bowl commercials as they do the game. There’s a reason brands like Purple and Squatty Potty have reached viral fame on social media. Humor is the glue that holds this world (and the internet) together.

If you haven’t considered how you’re going to use humor in your online video marketing strategy, you’re missing out on a large piece of the pie. If you aren’t going to make them cry, you’ve got to make them laugh.

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Business Video

YouTube Advertising: Your Business’ Big Break

Deciding where to place your video ad dollars can be overwhelming. Facebook, Instagram, Twitter, Google Adwords, Bing, Yahoo, television—the list is endless. But here’s the thing: there’s only one platform that remains the video king.

Let’s dive into the world of YouTube advertising and see how it could be your business’ big break.

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real-estate-video Business Video

Real Estate Video: 4 Videos To Up Your Game

The days of grainy slideshows and stale voiceovers are over. Aerial property views and sweeping interior shots aren’t just for Cribs anymore. 51 percent of home buyers use YouTube as their primary source of research online. It’s time to step your real estate video game way up.

Here are 4 must-have videos for real estate agents and agencies in 2017.

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Freelance

7 People’s Reactions to Hearing You’re a Freelancer

In a world of cubicles and lunch breaks, we freelancers know it can be hard to explain what we do. Especially to those accustomed to their “square” jobs. Nine to fivers find it hard to grasp the concept of a life that doesn’t include a “work week,” benefits, team building or company outings. While all of those things make some people feel content and secure, our world is full of unknowns, feasts, famines and—most importantly—freedom. And that’s the way we like it.

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Business Video

6 Benefits of Outsourcing Your Business’ Video Content

Surely, you’ve caught on by now. Video is imperative for the success of your business these days. Your customers expect it.

Depending on your business, you may need two or three key marketing videos or hundreds of explainers, tutorials, and product demos. This thought may prompt the question, “Should I hire an in-house video team or outsource it to a freelance video production studio?” We can help with that.

Read more “6 Benefits of Outsourcing Your Business’ Video Content”

Business Video

How To Build a B2B Video Marketing Strategy for…

If you work for a B2B company, chances are your organization is in desperate need of more videos. As in, LOTS more videos. If you’re reading this, you may already know that. You may not know, however, what your B2B video marketing strategy should look like. Unlike B2C video (that’s been here since the beginning of time) B2B video marketing is fairly uncharted territory for many marketers.

We’re here to give you a few tips on building a B2B video marketing strategy, that you’ll find has more differences than similarities to its B2C counterpart.

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Business Video

LegalMation Charges 512 Media To Reveal The Future of…

With the help of artificial intelligence, Los Angeles-based LegalMation is redefining how early litigation is done. As the software entered beta testing, it was time to spread the good word to law practitioners everywhere. 512 Media was charged to demonstrate what LegalMation means for the future of legal practice.

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Business Video

Press Play on Your Business’ Facebook Video Strategy, Right…

Photo by Sticker Mule on Unsplash

The chips are down for social media marketers. According to a Buffer study from 2016, video boasts three times the engagement of alternative content types on Facebook, yet less than 1 percent of all content on the platform is video. If you’re still waiting to press play on your business’ Facebook video strategy, don’t. The time is now.

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Brand Video

7 Types of Brand Video to Engage Your Target…

When it comes to a brand’s online content, SEO is a constant battle. Popular search engines like Google and Bing, prefer rich, shareable content that has been backlinked in blogs, are optimized for YouTube (a subsidiary of Google), shared often on social media and answers common user questions. Results with video content are ranked higher in every search.

Read more “7 Types of Brand Video to Engage Your Target Audience”

Freelance

What You’ll Need To Start A Video Production Company…

So you’ve fallen in love with the art of creating videos? Awesome, we have that in common. At different stages of our video production careers, we move through stages of scale. In a perfect world, we’d all have Daddy Warbucks funding our pursuits.

Alas, we’ve put together a list of equipment you’ll need to get started whether your operation is no budget, low budget or pro budget.

Read more “What You’ll Need To Start A Video Production Company (With 3 Drastically Different Budgets)”