When it comes to a brand’s online content, SEO is a constant battle. Popular search engines like Google and Bing, prefer rich, shareable content that has been backlinked in blogs, are optimized for YouTube (a subsidiary of Google), shared often on social media and answers common user questions. Results with video content are ranked higher in every search.
When we met Brett Novek in 2011, good hYOUman was in its infancy, having just sewn its first 300 shirts. Though production has grown to 20,000 garments per month, the company’s core remains the same. We had the privilege to tell their story for the first time.
Kickstarter continues to be the world’s largest (and best) crowdfunding platform for film, art, music, technology and other small businesses. In honor of their 8th birthday today, here are some best practices on making a kickass Kickstarter video.