If you work for a B2B company, chances are your organization is in desperate need of more videos. As in, LOTS more videos. If you’re reading this, you may already know that. You may not know, however, what your B2B video marketing strategy should look like. Unlike B2C video (that’s been here since the beginning of time) B2B video marketing is fairly uncharted territory for many marketers.
We’re here to give you a few tips on building a B2B video marketing strategy, that you’ll find has more differences than similarities to its B2C counterpart.
Read more “How To Build a B2B Video Marketing Strategy for 2017”
The chips are down for social media marketers. According to a Buffer study from 2016, video boasts three times the engagement of alternative content types on Facebook, yet less than 1 percent of all content on the platform is video. If you’re still waiting to press play on your business’ Facebook video strategy, don’t. The time is now.
Read more “Press Play on Your Business’ Facebook Video Strategy, Right Now”