Marketing

Comedy and Content Marketing: A Love Story [Video]

There’s a reason just as many people talk about the Super Bowl commercials as they do the game. There’s a reason brands like Purple and Squatty Potty have reached viral fame on social media. Humor is the glue that holds this world (and the internet) together.

If you haven’t considered how you’re going to use humor in your online video marketing strategy, you’re missing out on a large piece of the pie. If you aren’t going to make them cry, you’ve got to make them laugh.

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Business Video

How To Build a B2B Video Marketing Strategy for…

If you work for a B2B company, chances are your organization is in desperate need of more videos. As in, LOTS more videos. If you’re reading this, you may already know that. You may not know, however, what your B2B video marketing strategy should look like. Unlike B2C video (that’s been here since the beginning of time) B2B video marketing is fairly uncharted territory for many marketers.

We’re here to give you a few tips on building a B2B video marketing strategy, that you’ll find has more differences than similarities to its B2C counterpart.

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Business Video

Press Play on Your Business’ Facebook Video Strategy, Right…

Photo by Sticker Mule on Unsplash

The chips are down for social media marketers. According to a Buffer study from 2016, video boasts three times the engagement of alternative content types on Facebook, yet less than 1 percent of all content on the platform is video. If you’re still waiting to press play on your business’ Facebook video strategy, don’t. The time is now.

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Brand Video

7 Types of Brand Video to Engage Your Target…

When it comes to a brand’s online content, SEO is a constant battle. Popular search engines like Google and Bing, prefer rich, shareable content that has been backlinked in blogs, are optimized for YouTube (a subsidiary of Google), shared often on social media and answers common user questions. Results with video content are ranked higher in every search.

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