As video continues to dominate online, company culture videos are not only helpful in capturing the highest quality talent, they’re imperative. When it comes to top talent, it’s increasingly important to reach recruits before they go searching.
Here are four ingredients to a kickass company culture video:
It’s not always easy to decide who to include in your company culture video, but they always need to be real people. Authenticity won’t always come from talking heads at the top. Casting employees from every level of your company is an important way to showcase that everyone plays a vital role in the bigger picture.
Crowdsourcing your content is one way to capture genuine profiles of real employees and helps future recruits feel comfortable approaching your company. Wistia empowered their employees to tell their stories and express their full selves.
Social media is a new wave recruiting tool. The more views your video garners on Facebook, YouTube, Twitter and Instagram, the better your chances are of landing your next great hire. Make it share-worthy, funny, revealing and open.
The balance between humor and message can be tricky, so be careful. Everyone wants to work in a fun place with fun people, but don’t lose sight of the seriousness on both sides of the table.
Dropbox couldn’t have achieved this balance any better. With puppets made in their likeness backed by real audio about their experiences, they communicated a strong message about how professionalism and playfulness are equally important for success.
For many, the perks of a job is a deciding factor between prospective workplaces. From the windows to the walls, to the food and racquetballs (sorry), employees care about how well an employer takes care of their customers.
Companies are realizing that this doesn’t just mean the addition of a ping pong table and a kegerator (still cool), perks include everything from benefits packages, flexibility, social programs, work-life integration, family-friendly policies and continued education.
Though this video by Overstock is about a building, the message of employee care resonates throughout. It’s not just fancy, it’s functional and was built with employee well-being at the core of its vision.
Bean bag chairs are cool but, in reality, we all want to make an impact through our work. We want to be part of a team of changemakers and innovators. A kickass culture video will demonstrate some bit of pride in the company’s philosophy and impact.
In this video, Apple illustrated how their destroy-the-dogma mentality permeates each part of the company and the products they create.
Text-rich job postings are sometimes necessary. Yet, there is no medium that will communicate your people, personality, perks and pride better than a video. Use these four ingredients and taste the talent it brings.