With the help of artificial intelligence, Los Angeles-based LegalMation is redefining how early litigation is done. As the software entered beta testing, it was time to spread the good word to law practitioners everywhere. 512 Media was charged to demonstrate what LegalMation means for the future of legal practice.
IBM Watson’s cognitive computing ability enables the LegalMation software to read, analyze and generate a draft answer, draft set of requests for production, form interrogatories and special interrogatories—compiling discoveries in as little as two minutes—a task that has previously taken hours to days to complete. Whether or not you’re a lawyer, you’ve got to admit that everyone could get down with increased productivity.
LegalMation v. 512 Media
What follows is the proceedings of a case involving revolutionary legal technology client and a video production team dedicated to telling their story.
During the final week of April 2017, Jake was invited to visit the law offices of clients, James Lee and Thomas Suh. Gripping a pen and a pad of paper, Jake sat down to hear their plea. “We wanted a production team that [is] able to deliver professional and crisp results…” Lee explained.
With a page full of scribbled notes, Jake returned home to perfect his defense of 512’s effective storytelling abilities. A professionally polished and clear bid was exactly what he needed to begin his case for LegalMation’s first-ever commercial.
Like any successful litigation, thorough preparation was critical. Jake slaved over the initial script as his assistant prepared a pristine interrogatory. For this case, it made the most sense to develop both the bid and the script simultaneously. The deadline was quickly approaching and Jake, not a lawyer himself, knew further changes to the script’s diction were likely.
Once Lee and Suh approved the bid and amended the script, Jake and his team got to work preparing for the trial of shoot day. Scouting a location for the shoot was at the top of Jake’s list. In all of his years of video production, he had learned not to overlook the importance of the location, rather, to look early and thoroughly.
Jake and his team cashed in a bit of good karma when they were offered real legal offices as a shoot location. That did not negate, however, the need to ask all of the right questions of the hosts. The team made sure to inquire about surrounding food preparation areas, freight elevators and waivers. Jake surveyed outdoors for b-roll opportunities and restaurants willing to cater a bomb-ass lunch.
By the day of the shoot, Jake had subpoenaed his co-producer Jon Hlutke, his DP Sam Kim, his actors, Sam and Lisa, and his own trusty C300 Mark II.
Jake and his team rested up for the all-day Saturday shoot beginning at 7 a.m. He and the crew budgeted extra time to load in all of their equipment and set up their lighting, sound and camera rigs.
With a refined script, solid location and awesome talent, each shot went off seamlessly. It was hard to argue that 512 Media could have done much more to deliver a more professional and effective campaign.
After the shoot was over, the plaintiff and defendant offered their closing arguments:
“It was a pleasure working with Lee and Suh on this project. Their ability to communicate and listen was some of the best I’ve experienced in a client. It was a fun, collaborative, and creative process that I would gladly repeat,” Jake stated, “LegalMation is an outstanding jump forward in legal technology and I have no doubt that their products will revolutionize the industry. I’m glad I get to be a part of that in some small way.”
“We wanted a production team that was able to deliver professional and crisp results and Jake and 512 Media delivered. The proof is the final cut of a 90-second commercial, most of which included concepts derived from Jake’s creativeness and a firm understanding of our objectives,” Lee concluded.
“The commercial has been met with great success and we are definitely proud of the quality and production values that Jake and his team brought during the shooting and editing process,” Lee stated.
Both client and creative agreed, 512 Media defended the charges brought against them, beautifully and effectively showing the world, how LegalMation is revolutionizing and industry, one discovery at a time.